Itacaré has, in August 2008 about 15 supermarkets, 5 bakeries, 5 retailer for fruits and vegetables, 2 small fish markets, a weekly market for fruits and vegetables, about 20 beach-apparel stores, 3 pharmacies, 1 stationer's, 40 "handicraft" shops, about 30 restaurants and about two dozens of bars and beach restaurants/bars, which, however, open only in summer (January to March) and on weekends and holidays.
For a basic hot meal (fish/meat/chicken with beans, rice and salad) expect to pay about US $ 10.00. The most expensive plates is about US $ 30.00. A can of coke in a restaurant or bar is about US $ 2.00, in the supermarket it's US $ 1.00. For a one-and-a-half liter bottle of mineral water you'll pay about US $ 1.20.